HeyMax is a loyalty and travel rewards platform that allows consumers to earn and redeem its reward currency, Max Miles, for travel rewards.

I joined as the founding designer to define the product experience from zero to one, and translate a complex fintech value proposition — layered rewards on top of existing credit cards — into an intuitive mobile and web experience.

Launch MVP

If there’s one story that captures what it was like to be the sole designer in HeyMax’s early days, it’s how we launched Max Miles — HeyMax’s flagship travel rewards currency, that lets users earn miles on everyday spend.

I designed the MVP in a few days. We launched in 2 weeks, close to midnight, just before 9.9 —a major shopping day. The next morning, the popular miles blog, MileLion, had written about us. In a day, we were ranking #1 on the Singapore app store.